M.C. Overholt examines the strategic positioning of “crisis pregnancy centers” around the remaining abortion clinics across the United States, their shared interior compositions intended to intimidate a pregnant woman at her most vulnerable, and their tactics for eliciting support. The proliferation of these establishments began as a defensive response to the feminist abortion clinic, but, she argues, it has become one of the anti-abortion movement’s most effective offensive strategies. Notably, the same tactical principles were mobilized in the realization of both, thus revealing the ideological flexibility of self-help architectural principles.